CANNES LION 2021 - HEALTH & WELLNESS WINNER

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When it comes to getting proper healthcare, it shouldn’t matter what your name is or how you sound like. Your pain shouldn’t be underestimated because of biological myths that are not only scientifically false but also fantastical in nature.

Unconscious bias in medicine leads to poor health outcomes. It’s about time we call it by name, and work together to eliminate it. Join us in our new movement to fight it for equality in healthcare.

Sign a petition to ask for mandatory unconscious bias training in hospitals:

How can we beat the odds for black people to have better health care? Take an unconscious bias training. And If you know someone who needs one, make sure to recommend them this page.

Find valuable training sources here:

Stanford University | Unconscious Bias in Medicine (CME) | Learn More

University of California (UCLA) | Implicit Bias | Learn More

DiversityEdu | Unconscious Bias Training Course | Learn More

Lynda.com from LinkedIn | Unconscious Bias Course | Learn More

Traliant.com | Unconscious Bias Training | Learn More

Teaching Tolerance | Test Yourself for Hidden Bias | Learn More

Knowledge Start | Unconscious Bias and You | Learn More

For more information about the impact on bias in medicine and life please refer to the following scientific studies:

Racial Bias in Pain Assessment and Treatment Recommendations, and False Beliefs About Biological Differences Between Blacks and Whites

Kelly M. Hoffman, Sophie Trawalter, Jordan R. Axt and M. Norman Oliver, April 2016

Sounding Black of White: Priming Identity and Biracial Speech

Sarah E. Gaither, Ariel M. Cohen-Goldberg, Calvin L. Gidney and Keith B. Maddox, April 2015

How Black are Lakisha and Jamal? Racial Perceptions from Names Used in Correspondence Audit Studies

S. Michael Gaddis, September 2017